Bosso gets energy boost

. Mbongeni Ncube
HIGHLANDERS Football Club has partnered a South African firm,A� Prime Marketing, to manufacture an energy drink targeting Bosso supporters and sympathisers.

This comes after the cluba��s survey on what products would do well on the market to support the debt-stricken 90-year-old club.

a�?We even identified drink flavours that people are interested in. Prime Marketing has the expertise to help us achieve this,a�? said the club chief executive officer Ndumiso Gumede.

He added that if all things go as planned the energy drink might be launched next month since they had already submitted samples to the Standards Association of Zimbabwe (SAZ).

Bosso would be following in the footsteps of South African Premiership side Orlando Pirates who also have their own brand of energy drinks.

The debt stricken club will stop at nothing to improve its financial standing.

a�?We are utilising every possible project to maximise on the brand. It will be a worthwhile venture that will see us adding on to our income,a�? Gumede said.

The club engaged various entrepreneurs selling Bosso regalia to ensure that a percentage of the profits on sold items went into the club coffers. That was not the case for the past 89 years.

Highlanders have in the past failed to turn the popularity of its brand into money as no official merchandise has been unveiled over the past years with only replicas coming on sale following the signing of a kit sponsorship deal with Adidas in 2013.