Online Reporter
THE decision to rotate the Sanganai/Hlanganani World Tourism Expo among Zimbabwe’s provinces deserves applause.
For years, major national events have tended to gravitate towards the same cities — Harare and Bulawayo — often leaving the impression that development, tourism opportunities and investment belong to a select few destinations.
Taking the country’s premier tourism showcase to different provinces is not just a logistical decision. It is a strategic move that can unlock economic opportunities, market lesser-known attractions and ensure that no part of Zimbabwe is left behind.
This year’s hosting of the expo in Masvingo is an example of why decentralisation works.
The province is home to some of Zimbabwe’s most significant tourism assets, including the Great Zimbabwe monuments, Lake Mutirikwi, Tugwi-Mukosi Dam and Gonarezhou National Park.
Yet despite these attractions, Masvingo often receives less attention than some of the country’s traditional tourism centres. By bringing hundreds of exhibitors, buyers and tourism players to the province, Zimbabwe is effectively taking the world to Masvingo’s doorstep.
The expo has attracted hundreds of exhibitors and buyers from international markets across Africa, Asia, Europe, the Middle East and the Americas, giving the province unprecedented visibility.
This is precisely why the rotational model must be embraced and strengthened. Zimbabwe’s tourism story is too rich and diverse to be told from one location.
Every province has something unique to offer, from natural wonders and cultural heritage to wildlife, adventure tourism and community experiences. If the country is serious about growing tourism, then every province must have an opportunity to showcase its attractions directly to investors, tour operators and international buyers.
The benefits go far beyond tourism marketing. Wherever the expo goes, development follows. In preparation for the Masvingo edition, authorities upgraded roads, refurbished the airport and improved conference facilities.
These are not temporary gains linked only to a three-day event. They are investments that remain long after the visitors have departed. Better roads improve trade, upgraded airports enhance connectivity and improved infrastructure makes provinces more attractive to future investors. This is the kind of practical development that communities can see and benefit from.
The economic spin-offs are equally important. Hotels fill up, restaurants become busier, transport operators find more customers and local businesses benefit from increased spending. Informal traders, craftspeople and entrepreneurs also gain an opportunity to showcase their products to new markets. At a time when communities are seeking sustainable economic opportunities, such exposure can be invaluable.
Equally important is the message devolution sends to local communities. It tells people in every province that they matter. It encourages residents to take pride in their heritage, culture and environment. Communities become active participants in tourism development rather than mere spectators. When people see visitors appreciating the attractions in their own backyard, they begin to recognise the value of protecting and promoting those assets.
Zimbabwe cannot market itself effectively by focusing on only a few destinations while the rest of the country remains in the shadows. The world needs to see the full picture of what Zimbabwe has to offer. Rotating the Sanganai/Hlanganani Expo does exactly that. It spreads opportunity, drives infrastructure development, stimulates local economies and gives every province a chance to shine. If Zimbabwe wants tourism growth that is inclusive, sustainable and truly national, then the continued decentralisation of this flagship expo is not merely desirable. It is essential.
