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Herald Reporter
COMMUNICATION and advocacy are important for the attainment of Vision 2030, Permanent Secretary in the Ministry of Youth Empowerment, Development and Vocational Training, Mr Solomon Mhlanga has said.
Speaking while opening the ministry’s communication and advocacy strategy drafting workshop on Monday, Mr Mhlanga said with a robust communication and advocacy strategy in place, the Second Republic’s targets will be achieved.
He was represented by the ministry’s chief director, Mr Elias Murinda.
“Communication and advocacy are essential ingredients for the realisation of an upper-middle income society by 2030,” said Mr Mhlanga.
“With the emergence of artificial intelligence, organisational communication has to be premeditated. Citizen journalism is playing a big part in information dissemination.
“Technology is allowing individuals to set agendas for the development of our country. This is a quagmire that requires various systems to be in place.”
He said because of this, the ministry is now upscaling the operations of the Communication and Advocacy Department.
“It is the role of the department to also promote overall knowledge and awareness of the ministry and its services to different external stakeholders.
“All communication to external stakeholders should be anchored on making the stakeholders feel involved, not alienated. We always say anything for the youths without the youths is not for the youths,” said Mr Mhlanga.
A number of presenters from the media, other ministries, police, United Nations agencies and local universities are attending the workshop which ends on Friday.
Online Reporter