Online Reporter
So Sweet
THE milkshake, a beloved creamy beverage, has a history far richer and more complex than its simple ingredients of milk, ice cream, and flavouring might suggest. Its journey from a medicinal tonic to a sweet indulgence reflects evolving tastes, technological innovation, and cultural shifts across generations.
The earliest recorded mention of a “milkshake” dates back to an 1885 newspaper article in the United States. However, the drink was nothing like the dessert we know today. It was a boozy, eggnog-style concoction made with whisky, eggs, and various flavourings, intended as a stimulating tonic. By the late 1880s, its identity began to shift. The addition of chocolate, strawberry, or vanilla syrups made it more palatable and popular, though it remained closer to a health supplement than a dessert.
A major turning point came in 1900 with the invention of the electric blender by Hamilton Beach. This innovation allowed for a smooth, frothy consistency that was previously impossible to achieve by hand. Milkshakes began appearing in drugstores and soda fountains, which were popular social hubs at the time. The drink quickly became a symbol of modern convenience and leisure, appealing to a growing consumer culture.
The milkshake’s true transformation occurred in 1922 when Ivar “Pop” Coulson, an employee at a Chicago Walgreen’s, added two scoops of ice cream to the mix. This simple yet revolutionary addition created the thick, creamy beverage we recognise today. It was an instant hit. As diners and drive-ins flourished in the 1930s and 1940s, milkshakes became a staple of American youth culture, often associated with teenage rebellion and freedom.
Technological advancements continued to shape the milkshake’s evolution. In 1937, the invention of the “multimixer” — a device capable of making five milkshakes at once — revolutionised fast-food service. This innovation caught the attention of Ray Kroc, who saw its potential for mass production and efficiency, eventually incorporating it into McDonald’s operations and helping to cement the milkshake’s place in global food culture.
Today, the milkshake is a global phenomenon, available in countless variations. From classic flavours like chocolate and vanilla to extravagant creations topped with doughnuts, biscuits, and sauces, the milkshake has become a versatile and indulgent treat. In Bulawayo, this creamy delight is readily available at So Sweet, a popular shop known for its sweet treats and refreshing beverages. Their menu offers both traditional and inventive flavour combinations, ensuring there’s a milkshake to suit every taste.
