Online Reporter
Mangaliso Kabulika
Zimpapers Arts and Entertainment Hub
Creatives across the board have called for the formalisation of their sector to improve the welfare of artists.
This call, made loud and clear, coincides with the Workers’ Day celebrations marked globally.
Actor and musician Forget Chaduka, known for promoting theatre and comedy, emphasised the need for the creative sector to be formalized. “As creatives, we need to be formalized for the sector to grow.
The change begins with us; we must elevate our standards to achieve the results we all desire. In my own capacity, I have tried my best to be as professional as possible because this change is essential,” he stressed.
Fellow comedian Doc Vikela, whose real name is Victor Mpofu, urged creatives to unite and formalise the sector.
“As creatives, I believe we can only change our fortunes by working as a united front.
“The advantage we have is that we are well-known, but many of us have little to show for it. I therefore call upon creatives to come together and work as one. By doing so, we can enhance our operations and function effectively,” he stated.
Doc Vikela, who has discovered his hidden talent for broadcasting at Classic FM, added, “As content creators, we don’t stop working, I will be busy after my radio sessions from 6 Am to 9 Am. My hope is that we unite as creatives, ensuring that when we seek corporate support, we speak with one voice. This can only be achieved through collaboration.”
Bulawayo-based pageant guru Sipho Mazibuko also called for unity ahead of the Workers’ Day celebrations.
“We are calling for unity, and while I will be there in spirit, I will attend the celebrations here in Bulawayo accompanied by some of the models.”
The call for unity and professionalism within the creative sector is not just a plea, but a necessary step toward a sustainable future.
Joining this movement is Sarah Dhliwayo, who has formed a new association called the Artists Welfare Union of Zimbabwe, set to launch today in Harare.
This initiative is driven by the tireless efforts of Dhliwayo, a proven events planner, musician, and choreographer.
The event will be held today at The Grub Restaurant & Pub in Eastlea, Harare.
In an interview with Zimpapers Arts and Entertainment Hub, Dhliwayo emphasised that the union aims to formalize the sector, ensuring that the welfare of artists is prioritized.
She highlighted the association’s commitment to addressing critical issues such as pension funds, funeral policies, maternity leave benefits, and medical aid.
These areas require urgent attention, as many creatives currently live from hand to mouth.
Dhliwayo stressed that artists need to operate professionally and formalize their practices, emphasizing that art should be treated as a legitimate profession rather than a pastime.
“The industry has grown, and there are now too many artists; it’s high time we formalize the sector,” she stated.
“We need to eliminate the derogatory term that labels our artists as destitute due to a lack of formalisation.
“We have also witnessed a trend where an artist dies or falls ill, prompting people to beg for money to address the situation.
“We start blaming the artist and the government, but this must be stopped immediately. We are also planning to collaborate with promoters on artists’ contracts to ensure that arrangements are made for their funerals and support for families in the event of their passing while on duty,” she stressed.
Dhliwayo also shared the plight of female artists, whose fortunes often decline significantly once they become pregnant. “Female artists who fall pregnant must be compensated during maternity leave. This needs to be amended in their professional contracts, as they should not suffer financially during this time.” She called upon artists to register with the union today at The Grub Restaurant & Pub in Harare.
“A total of 21 bands are set to perform at the event, having already registered with the union. The union seeks to improve the welfare of artists by addressing some of the issues plaguing the sector,” she said.
By coming together, Dhliwayo believes artists can advocate for better conditions, ensuring that their contributions are recognized and valued.
“This collective effort can pave the way for a more secure environment where creativity thrives, allowing artists to focus on their craft without the burden of financial instability.”
As the sector evolves, it is crucial for all stakeholders—artists, promoters, and the government—to collaborate in creating a framework that supports the growth and well-being of creatives. “Only through solidarity and a commitment to professionalism can the industry flourish and provide a brighter future for all involved,” she explained.
