happiness Chikwanha
In a night of recognition and celebration, Croco Motors emerged as the 2024 Superbrand Award winner in the Motor Dealership Sector.
The prestigious accolade, awarded at the Annual Superbrand Awards Ceremony, reaffirmed the company’s position as a leading name in Zimbabwe’s automotive industry.
For decades, Croco Motors has been synonymous with quality, trust, and innovation. Known for delivering world-class vehicles and exceptional service, the company’s commitment to excellence has earned it a loyal customer base and now the coveted title of Superbrand in its category for 2024.
This latest recognition adds to Croco Motors’ growing collection of accolades, solidifying its reputation as an industry trailblazer.
A driving force behind this monumental win has been Croco Motors’ unwavering focus on elevating the Ford brand in Zimbabwe. Through innovative marketing campaigns, strategic partnerships, and a relentless commitment to customer satisfaction, the company has successfully positioned Ford as the go-to choice for quality, innovation, and reliability.
The recent introduction of the Ford Next Generation lineup, featuring models such as the Ranger and Everest, has resonated with Zimbabwean customers by offering advanced technology, unmatched durability, and superior safety features tailored to local needs.
Commenting on this achievement, Mr. Tashinga W. Gomera, Group Head of Marketing & Customer Experience, emphasized the company’s customer-first philosophy.
“This recognition reflects the trust our customers place in us and the hard work of our incredible team. At Croco Motors, we’ve always believed that success is about more than just selling cars—it’s about building relationships, empowering communities, and driving progress. Being recognized as a Superbrand inspires us to continue raising the bar.”
Speaking on behalf of the company, Mr. Tashinga Gomera, attributed the win to Croco Motors’ relentless commitment to excellence.
“Winning the Superbrand of the Year Award is an incredible honour for the entire Croco Motors family. Our flagship brand, Ford, exemplifies our philosophy of delivering innovative, reliable, and cost-effective solutions. From cutting-edge safety features to advanced infotainment systems, the Ford Next Generation vehicles meet the diverse needs of Zimbabweans, whether for business, adventure, or family travel.”
Beyond its operational success, Croco Motors has demonstrated resilience in navigating the challenges of Zimbabwe’s economic environment. The company continues to prioritize after-sales support, with nationwide service centres, genuine parts availability, and highly skilled technicians ensuring long-term customer satisfaction. “At Croco Motors, ‘The journey continues…’ and we’re always Moving FORDward with our customers.”
The company has also been a force for good in the community, exemplified by its bold cancer awareness campaign featuring a pink-wrapped Ford Raptor which made donations to various communities in need through the “Truckloads of Happiness” campaign, such initiatives highlight Croco Motors’ dedication to making a positive social impact, reinforcing its role as a brand that goes beyond business.
Looking ahead, Croco Motors is poised to expand its footprint, with plans to establish a presence in new territories like Victoria Falls and introduce hybrid and electric vehicle options to align with global trends toward greener mobility.
“We are fully committed to driving innovation while protecting the environment for future generations,”
As Croco Motors celebrates this milestone, it is clear that the company is not just a dealership—it’s a trusted partner to its customers and a pioneer in shaping the future of mobility in Zimbabwe.
With an eye on the next five to ten years, Croco Motors aims to remain at the forefront of the industry, delivering unmatched value, innovation, and service.
For now, the Superbrand title stands as a testament to what’s possible when vision meets action. As Mr. Gomera aptly summarized: “The journey continues… and we’re determined to keep Moving FORDward.”
Online Reporter
Tinaye Agere