Dahlia Noir now in Zim

ready to take advantage of that growth.
Mr Blanchfield was speaking during the launch of Givenchy’s new Dahlia Noir fragrances in Harare on Wednesday.
“The brand had taken a knock from the economic challenges over the past decade, but thanks to dollarisation we have begun to see a turnaround.
“From next year we are going to be re-investing heavily in the Givenchy brand, which is one of the leading perfume brands in Zimbabwe and in the region,” he said.
The Givenchy brand in Zimbabwe reached its peak in 2003 after realising sales in excess of 15 000 units during that year.
Incidentally, the brand’s last launch prior to the launch of Dahlia Noir was also in 2003.
Givenchy (Central Africa) brand manager Ms Geraldine Hayward said the launch marks a new era for the brand in the country.
“The launch of Dahlia Noir by Givenchy signifies the leap into a new dimension for Givenchy in Zimbabwe,” she said.
She gave a outline of the new fragrance: “Dahlia Noir captures the same, silky, seductive notes as its predecessor but instead of conveying a velvety, mysterious aura, it refreshes with notes of zesty mandarin, lemon and peach-kissed rose petals spiced with a hint of pink pepper, carnal amber and vanilla. The Dahlia is a scentless flower, giving free rein to the imagination and creation. Dahlia Noir is both feminine and sensual, with floral and woody notes. It’s a timeless fragrance that will appeal to all women.”
The launch was graced by representatives from the country’s top cosmetics retailers, as well as in-store beauty consultants and managers. Cadco says it will soon be launching a countrywide advertising and marketing campaign for the new fragrance.