Deaf Art empowers ZITF attendees with sign language skills

The Deaf Art National Council Entertainment group made a significant impact at the recently concluded Zimbabwe International Trade Fair (ZITF) in Bulawayo, by offering sign language lessons to attendees, with the assistance of skilled interpreters.

The European Union’s ZITF stand, which was located in Hall 4, became a hub of inclusivity and accessibility. Numerous international visitors participated in the sign language lessons, leaving the event with new skills to express themselves using sign language. Attendees learned their sign language names and how to clap and greet in sign language, enriching their experience and interaction with the deaf community.

A highlight was the participation of British Ambassador to Zimbabwe, Peter Vowles, who demonstrated his commitment to understanding local language and culture by quickly learning to spell out his name in sign language.

Tsungirirai Tsikira, manager of the Deaf Arts group, expressed satisfaction with the engagement at their stand: “Among the attendees were distinguished guests like Ambassador Vowles and the EU Ambassador, along with several other diplomats. We also had school children who were eager to learn sign language. On average, our stand served at least 50 people per day throughout the five-day event, which shows a significant public interest in learning about sign language and its importance.”

Tsikira highlighted the success of their mission at the fair.

“Our experience at the ZITF was incredibly rewarding. We had the opportunity to interact with a diverse range of individuals and showcase the importance of sign language in fostering inclusivity and communication. We reached our primary goal of raising awareness about sign language and providing basic lessons to the public.”

Looking to the future, Tsikira shared the group’s plans: “We aim to expand our outreach initiatives, collaborate with more organisations and institutions and advocate for the inclusion of sign language in various aspects of society. Our ultimate goal is to create a more inclusive and equitable environment for the Deaf community, where sign language is recognised and valued as a vital means of communication.”