Online Reporter
Coach Molly Chuma
Grooming Correspondent
In a world dominated by speed, informality and constant digital connection, etiquette can seem like an old-fashioned concept — something reserved for finishing schools, royalty or historical novels.
But nothing could be further from the truth. In fact, in today’s fast-paced, global and often chaotic world, etiquette is more relevant than ever. It is not about rigid rules or outdated customs; it is about respect, intentionality and emotional intelligence.
Etiquette is the oil that keeps the engine of society running smoothly. It’s the framework that allows us to interact with grace, navigate diversity with wisdom, and build trust in both personal and professional relationships. When we discard etiquette, we don’t gain freedom — we often lose connection, dignity and opportunities for meaningful influence.
One of the biggest misconceptions is that etiquette is about being fake or prim. But real etiquette is not performative — it’s principled. It’s not about pretending to be someone you’re not, but about presenting the best version of who you truly are.
When you say “please” and “thank you,” when you show up on time, when you listen without interrupting, you are saying, “I see you. I value you.” And in a world hungry for kindness and civility, that matters.
In Zimbabwean culture, we were raised to greet our elders, to offer guests refreshments, to speak with decorum. These values are not outdated — they are the very backbone of Ubuntu.
Respect for others is deeply woven into our traditions and etiquette is how we express it in everyday life. It is how we honour ourselves, our families and our communities.
What has changed is context. The world is now digital, global and more casual than ever. But this makes etiquette even more important, not less. In an email, a job interview, a WhatsApp group or a boardroom, people still notice how you carry yourself.
Are you courteous? Are you thoughtful? Do you communicate clearly and kindly? These are the questions that shape your reputation and open doors.
Etiquette is not just about saying the right thing — it’s about doing the right thing, especially when no one is watching. It’s replying to messages, keeping your word, dressing appropriately for the occasion and choosing words that heal, not harm. These small habits are the seeds of personal excellence.
In the workplace, etiquette enhances professionalism. Whether you’re attending a Zoom meeting or sitting at a physical table, your ability to observe protocol — greeting others, giving credit where it’s due, avoiding gossip — builds trust and credibility. You don’t need a title to lead, but you do need good manners to earn respect.
In romantic relationships, etiquette is the foundation of respect and honour. It’s being attentive, communicating with clarity and showing appreciation. In friendships, it’s about boundaries, empathy and thoughtful gestures. Even in faith spaces, etiquette matters — it shows reverence for the sacred and consideration for others around you.
To the young generation, I say this: etiquette is not about being “stiff” or “boring.” It’s a form of self-expression. It’s a superpower in a world that often celebrates rudeness as boldness. True confidence is quiet. It’s the way you stand, speak and show up — without having to diminish anyone else.
Etiquette is also about adaptability. It’s knowing when to speak and when to be silent. It’s being culturally sensitive and socially aware. It’s reading the room and adjusting your tone. It’s the balance of strength and softness. In essence, etiquette is emotional intelligence in action.
One of the most powerful lessons I’ve learned is that people may forget what you wore, what you said or what you did — but they will not forget how you made them feel. And etiquette helps us leave others better than we found them.
At the Luminary Institute, we teach that elegance is not reserved for the elite — it is a daily decision. Whether you’re in the market or a meeting, how you greet, how you dress, how you respond — these are the everyday moments that shape legacy. And etiquette helps you approach each of these moments with excellence.
As Zimbabwe navigates economic, cultural and generational shifts, etiquette is not a luxury — it’s a necessity. It preserves dignity in times of hardship. It builds bridges between generations.
It empowers women and men to carry themselves with pride and purpose. And it signals to the world that we are ready — not just to succeed, but to do so with honour.
In conclusion, etiquette is not about outdated rules — it is about timeless values. It is about honouring God, ourselves and one another. It is about rising above the noise and choosing to live with intention, integrity and grace.
So no, etiquette isn’t old-fashioned. It is the future — and it’s a future worth walking into a room with your head high, your heart open and your manners intact.
Coach Molly is a Confidence, Grooming & Etiquette Coach passionate about helping Zimbabweans present their best selves in life, work, and relationships. Catch this column every Saturday in The Herald newspaper for real-talk guidance, small wins, and stylish glow-ups rooted in our culture.
