Fashion influencers

Rutendo Chidawanyika

WHEN it comes to fashion we have those leading at the forefront known as trendsetters. When a new trend hits the stores most may be sceptical about it but when someone famous wears it people start warming up to the trend. This does not mean celebrities are the only ones into fashion, but they influence the fashion world. It’s the nature of people to trust the judgment of famous people when it comes to fashion.

Fashion trends are influenced by supermodels, actresses, fashion bloggers and the music world. You have to be famous or have a lot of social media followers in order to influence people and show them what is regarded as trendy. In music Rihanna and Beyonce have a huge influence especially on young girls.

I assume every woman has a denim skirt in their wardrobe, when seen wearing it you may look old- fashioned but when Kim Kardashian wears a denim skirt its considered trendy because she is a celebrity. The youth are the ones mostly influenced by celebrities. The ‘‘Rihannas and Chris Browns’’ of town; crop tops in winter, ripping jeans to look trendy and of late Yeezy sneakers. There is nothing wrong with following trends, I love fashion too, but do not dress the way you do because Khloe Kardashian has a similar outfit.

Fashion influencers have paying jobs and they can afford to shop at Bvulgari, Dior and get the latest Yeezy boots. It is their job to always look on point and stay slaying because they are in the public eye. Some of the trends are good and some not so.

Trendsetters make it look decent to move around town in gym attire, though it is not appreciate.

If you are into fashion trends, they are some fashion icons you may admire and dress like them. You will follow them on social media and like their pages, young people are fans of doing so. When Jidenna emerged with the classic man look, a lot of guys who were inspired by the look now dress like a ‘‘classic man’’ as the look is called.

After Big Brother-The Chase, fashion lovers were interested in Pokello Nare because of her chic look. She keeps up with the latest trends, some complained that she would overdress on the show (better overdressed than underdressed). On social media she has a lot of followers and keeps them up-to-date on fashion, slaying all day every day.

The Kardashians!!!! The family on everyone’s lips. Apart from the reality show, they are the most influential family in terms of fashion all over the world. Always dressed to kill, in a way detecting how fashion should look like. They have a billion followers.

Bonang Matheba affectionately known as Queen Bee has been the influence to most African women. Red carpet events, fashion shows, on holiday or even at work. She is always well-dressed, she does it effortlessly. Dineo Moeketsi never disappoints in her sexy and classy outfits. A lot of young girls especially in South Africa aspire to dress like Dineo.
Nigeria has become one of the most fashion forward countries. The designers continue to create new designs using print fabric and the trend still remains fresh. Nigerian fashion trends are not only influential in African but worldwide too, having a Nigerian designer making garments for Michelle Obama. Nigerian celebrities play a big role in influencing fashion trends.

Omotola Ekeinde is a mogul who started off as an actress. She keeps up with the latest trends, appealing mostly to working class and older women who want to look young.

Uti Nwachukwu one of the most stylish men in Africa. Uti is an actor, model and presenter, famous for his bright coloured print suits. He is a fashion risk taker and all his looks are hits. He definitely has good taste in fashion.

You see your favourite stars always dressed well in good expensive clothes and you want to look cool too. It’s okay to like and comment on social media but never feel the pressure to dress like a star especially when you cannot afford it. It’s part of their job description to dress well, they are stars they are supposed to shine. Follow trends you are comfortable with. Do not get multiple piercings and tattoos because you want mimic Black Chyna . . . be you!!!

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