Chronicle Editor
Sikhulekelani Moyo, [email protected]
LEVERAGING technology to enhance market access and international visibility is critical for local companies as the country hosts the Zimbabwe International Trade Fair (ZITF), which kicks off today, Permanent Secretary in the Ministry of Industry and Commerce, Dr Thomas Utete Wushe has said.
ZITF’s prime focus has been placed on the innovative utilisation of technology as a catalyst for extending the reach of Zimbabwean businesses into global markets.
“Companies should harness digital tools and platforms, such as social media, e-commerce websites and online marketplaces, so that they can effectively promote their products and engage with a diverse audience of global consumers,” said Dr Wushe.
This underscores the theme of this year’s ZITF, which promotes innovation as a key driver for economic growth and global expansion.
Digital marketing strategies have become essential for businesses aiming to increase their international presence.
Targeted advertising and tailored promotional content enable Zimbabwean companies to connect with specific market segments worldwide.
“This does not only boost brand visibility but also fosters customer engagement and loyalty, which are crucial for building long-term relationships with consumers abroad. Online sales platforms also play a critical role by providing a venue where Zimbabwean products can be displayed and purchased by an international clientele,” said Dr Wushe.
He said it breaks down traditional geographical barriers and opens up new avenues for sales and business growth.
Economic statistics highlight the success of such initiatives, with a significant increase in export volumes driven by these digitised trade channels.
Recent data reflects the positive impact of digital adoption in commerce, with Zimbabwe’s digital trade indices showing a 20 percent rise in online commercial activities. — @SikhulekelaniM1.
Online Reporter