Health communicators meet in Finland

yesterday, Finish Association of Science Editors and Journalists president Ms Satu Lipponen said the conference would provide journalists with a great opportunity to preserve their existence considering the spread of social media.
“One cannot help thinking that this role is vital,” she said.

“And it is, especially now, that universal news agenda is crumbling down. We have social media and new tools for personalised communication.”
Ms Lipponen said science journalists were an integral link between society, science and journalism.  She said the theme for this year’s conference was critical.

To explore the theme, she said, participants would deliberate on ethical reflections in science journalism, explore core skills across cultures and walk through challenges facing the subject.

Key issues scheduled for discussions include covering pandemics and outbreaks, interpreting scientific jargon and climate change. Ms Lipponen urged participants to work in associations and get the necessary support when needed.

“We have to be open to our mistakes and learn from each other,” she said.
“This is why peer to peer, networking and informal discussions are a best part of this conference.”

Speaking at the same occasion, World Federation of Science Journalists president Mr Vesa Niinikangas said the role of science journalists could not be over emphasised as it is aimed at bringing clarity to assumptions, corrections and counter claims.
“Complexity in the world of science is growing,” he said.

“Changes in topics, points of view and areas of interest challenge science journalists to adopt new orientations in their profession.”
The conference is the 8th meeting for science journalists drawing participants from print, online and broadcast media.

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