adminyou need to continuously work on it to make it attractive.
The tragedy with most company websites in Zimbabwe is that they are merely present on online as dead portals.
As soon as your website goes live, the next stage is to start marketing it and increasing its visibility online and one best way to attain tangible results is to start a technical process termed Search Engine Optimisation (SEO) is a very complex task to achieve. It involves you making sure that you rank high in any search engine result when anyone is looking for you, or products related to you.
Of course, the success of your SEO to a larger extent is based on how you rank on Google, while Google is not the only search engine worth targeting, it is one of the most significant search engines that you need to rank highly on.
To simplify things, if you are into car breaking in Zimbabwe and your address is www.carbreaker.co.zw if someone simply searches for phrase “car breakers Zimbabwe”, and a thousand pages pop up, your website should rank among the top five on the first page, if you have done your SEO correctly.
The proof of the pudding is in the eating, I know there are many SEO gurus who will have a bone or two to chew with me but when you cannot rank a website on the first page you still have a long way to go.
I have subjected my website to SEO and less than half a year later I am proud Technomag ranks top on most search engines.
The name should not be the only one that gives you joy but mainly other field-related names, for example when someone looks for technology news in Zimbabwe on Google, the search phrase should generate hits that pick on your website too.
This is what makes a website powerful and relevant across sectors and as engineers battle to rank higher, with time, even the leading website can vanish from the top results all depending on many various metrics, bearing in mind that Google keeps changing and evolving the way it ranks websites.
I believe that the upcoming e-marketing and SEO conference organised Premier IT that will be held at Harare International Conference Centre in a fortnight is a must attend for most .
Premier IT managing director Mr Blessing Ngorima said the event is not going to be just an ordinary conference but a school, where there will be a hands-on and real world guide to understanding e-marketing, SEO, Search Engine Marketing and social media to generate leads, connect with customers, expand market reach while growing your business.
Among the invited guests are well known e-marketing expert, Mr Rafiq Phillips, a marketing technologist with MIH internet Africa based in South Africa.
“A much more practical approach to the solution will be demonstrated where people will get a hands-on feel as they tame the beast of the internet.
“The real techniques behind the technology will be explored and we aim to empower every attendee with the proper industrial skill,” he said.
While I’m fully conversant with the fact that e-marketing and SEO tasks do not bring instant results, it is important you start building that foundation now for future results.
Electronic marketing and SEO is not a one day job, it takes weeks to months and a lifetime to keep ranking well on most search engines.
One feature to look out for during the seminar is the most controversial topic on white hat and black hat SEO. I personally think beyond the ethics of practising these two concepts, much focus will have to be emphasised on how Google and other SEOs respond to such techniques.
Black hat SEO has been known worldwide as a rogue way to rank higher while the metrics keeps changing and Google too has been on a record of banning those who practice such activities.
The question remains whether Black Hat SEO magic will continue to give instant though rigged, high results for long. Of course, besides SEO, it will be interesting to learn other e-marketing techniques outside SEO which one can use to keep afloat.
Since the conference has been promising fireworks on the online world, I am highly anticipating it will deliver.
My counterpart always says ice cream is to kids while fresh content is to Google.
This is very true, Google likes fresh new unique content and by providing such you are not only helping search engines to rank you, but also creating a brand in the mindset of your readers.
It is time we move on to the next step and embrace the new online world order.
The powers that be at the controls of your online presence should start implementing these techniques they learn to reap the rewards.
The seminar is set for HICC on July 4.
The writer is the founding editor with TechnoMag, More on Tech on www.technomag.co.zw or join us on our facebook page www.facebook.com/technomagzwand enjoy free airtime quiz games. Email ictarticles[at]technomag.co.zw
Online Reporter