Chronicle Editor
Mollet Ndebele, Sunday Leisure Correspondent
EXECUTIVE Company, a youth-owned company based in Bulawayo has launched an online campaign dubbed “I-Invest in”.
The invest in campaign is a call to people to invest in Arts, Sports and media industries as these have the capacity to transform the economy into modernity and self-sufficiency.
In an interview, the company’s operations manager, Mr Khayelihle Nyathi, said the aim of the campaign is for the arts, sports and media to be treated as key industries, which can contribute towards the economy growth.
“This will be an online campaign that will start tomorrow on our social media platforms and other local radio stations. You can follow up the campaign on our Face book page “Iinvest in Arts”, our Instagram and Twitter handles are “IinvestinZimindustries”, “IinvestinZimbabweindustries”, respectively. For more information you can email us on executivealliance62gmail.com or call/whatsapp on 0783 871 448,” he said.
He alluded that the arts industry is a business that not only caters for itself, but it is multifaceted as it contributes to the growth of other industries in the economy.
“With matters stood like this, the arts industry provides the frame for a balanced economy, setting up key marketing tools for businesses in different industries, and serving the purposes of a confidence booster for local productions.
Artistes in the industry become the channel for which the tourism industry is boosted by means of culture events, live shows, and other events in the arts industry. In essence, the industry acts as a bolt and nut with the economy and therefore contributing towards economic development. An ever-expansive well of opportunities, the arts industry promises employment opportunities in, but not limited to, the areas of events co-ordination, public speaking, profile creations, printing and design services, programming and software design, brand development, customer services, music professionals and visual arts, etcetera,” said Mr Nyathi.
Executive Company is a youth owned company, which focuses on trading and offering services to global citizens to contribute towards socio-economic growth strategically.
Online Reporter