Klopp set to re-brand Liverpool

LIVERPOOL. — Developing a recognisable brand of football this season is the only target that Liverpool’s owners have set new manager Juergen Klopp, the German told Bild over the weekend. The former Borussia Dortmund manager was unveiled as Brendan Rodgers’ successor on Friday and sparked excitement by saying he could win Liverpool the Premier League title in the next four years but, in an interview with the German paper, called for patience because of the enormous challenge he faced.

“There is no doubt, this is a huge challenge, for me and my coaching team,” he said.
“Liverpool have not had any success for a long time and they’ve changed the manager all the time. And now they have appointed a German who is no miracle worker. Progress is not possible without a bit of time.”

Klopp, who has reportedly signed a three-year contract, also said Fenway Sports Group, the club’s owners, did not expect him to deliver either a trophy or Champions League qualification in his first season.

“I spoke to the people in charge of the club at length. (There are no targets for this season), just simply to play football with a recognisable brand.
“Whether there is money to spend in January or not doesn’t interest me. “ — Reuters.

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