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Maria Chiguvari
MEDIA and Journalism lecturer, Dr Noah Kupeta, has endorsed Alick Macheso’s latest album as a vintage piece of art.
Macheso released ‘Kupa Kuturika’ on Friday and it has attracted mixed reviews.
“Those who are dismissing his latest offer as a sign of him as a spent force are misguided.
“Music, as Macheso has consistently proved, is produced for certain demographics of society.
“Macheso’s music fully elaborates the current socio economic imperatives of our times in many ways.
“Post 2000 generations may dismiss Macheso’s album primarily because of their limitations of social values and moral fabrics of communities grounded in Ubuntu.
“It’s very unfortunate that instead of understanding his attempts to locate us on the changing nature of our society, people are ignoring his efforts.”
Dr Kupeta added:
“All Macheso has done is his demonstration of firm understanding that culture is not static. The name of the album itself is illustrative of my point.
“In Zimbabwe, history will go a long way in the good side of Macheso’ music and how it has influenced public opinions on key issues affecting us as a people.
“His music squarely focuses on for instance HIV/AIDS, poverty, hunger, family unity, women development to name but just a few.“His fans are not zombies but they acknowledge the message from his music.
“So for those saying he is a spent force I find them maybe having a bone to chew with him.
“But, you cannot pull a good man down. Here we are talking of an artist who, beyond his musical career, has helped many disadvantaged sections of our society. That is how we must measure Baba Shero.
“Music is not just about dancing and twerking, but what it brings to the common and ordinary man from Bikita.”
Dr Kupeta said Macheso’s longevity shows he is not an ordinary artist.
“Producing 13 albums, focusing on one genre, is no mean feat.
“Surely, it’s day dreaming from ‘Cloud Kukuland’ with some ‘Alice’s Adventures from Wonderland’ (to say) that he’s a spent force.
“That’s highly scandalous and misleading.”
Veteran music promoter, Partson “Chipaz” Chimbodza, says Macheso’s new album has some ‘GOOD MUSIC.”
“Remember, we now have so many genres that have been popularised, which were not so popular during his hey days.
“We have so many genres and people have so many different tastes of music and they will take time to get the true taste of the new album.
“It is good music.”
Another promoter, Wanisayi “Mahwindo” Mutandwa, said:
“Yes, his album is not the best compared to his level.
“His problem is akudziirwa, in Shona akukanganwa his roots, he is now surrounded by newcomers who are misinforming him.
“My message to him is mudhara go back to the old drawing board and give us original sungura not rhumba sungura that you are playing now.
“Before December, try to do a remix of your old collection and name it a singles collection album udzore your old people.”
Mathew Masinge
Online Reporter