Media urged to harness AI, digital technology

Nyore Madzianike

THE media must harness the power of artificial intelligence (AI) and digital technologies to enhance storytelling, fact-checking and audience engagement, the Permanent Secretary for Information, Publicity and Broadcasting Services, Mr Nick Mangwana, has said.

In his remarks during the 30th SADC Media Awards Regional Adjudication Committee Meeting in Harare yesterday, Mr Mangwana encouraged the media to create a resilient ecosystem that can withstand the challenges of fake news and disinformation.

“I challenge the media to harness the power of AI (Artificial Intelligence) and digital technologies to enhance storytelling, fact-checking and audience engagement.

“Let us work together to build a resilient media ecosystem that can withstand the challenges of fake news and disinformation,” he said.

“Journalism is not just about reporting news; it is about shaping narratives that can transform societies. Let us continue to tell the stories of our region, highlighting the triumphs and challenges, the successes and setbacks.

“Let us use our words and images to inspire, to educate, and to ignite positive change. Let us celebrate not just the awards but the spirit of unity and progress they represent”.

Mr Mangwana said the SADC Media Awards seek to appreciate and reward journalists from SADC Member States for their role in promoting SADC programmes, projects, and developmental initiatives.

He said media stands as a beacon of truth and a bridge between diverse cultures, especially in this era of rapid change and global challenges.

Mr Mangwana said the rise of AI and disruptive technologies has also presented challenges and opportunities in journalism.

“In an era of rapid change and global challenges, the media stands as a beacon of truth and a bridge between diverse cultures,” he said.

“However, we also face contemporary challenges that require our attention. The rise of Artificial Intelligence and disruptive technologies has transformed the media landscape, presenting both opportunities and obstacles”.

Mr Mangwana said the spread of fake news and misinformation threatens the very fabric of journalism, undermining trust and credibility. In this context, he said, the SADC Media Awards competitions are more crucial than ever.

“They celebrate our commitment to ideals that define us- sustainable economic growth, equitable development, and regional integration. The media’s dedication to truthfulness, fairness, independence, and accountability fosters a sense of regional identity and purpose.

“As we honour exceptional journalistic work, we must also acknowledge the need for innovation and adaptability”.

Mr Mangwana said the media’s dedication to truthfulness, fairness, independence and accountability fosters a sense of regional identity and purpose.

Speaking at the same occasion, SADC Head of Communication and Public Relations Ms Barbara Lopi thanked Zimbabwe, the current chair of SADC, for its technical support, guidance and collaboration in hosting the 30th session of the Regional Adjudication Committee.

Ms Lopi saluted the Ministry of Information, Publicity and Broadcasting Services for playing an exemplary leadership role in media development and raising the visibility of Sadc across the region and beyond.

“Honourable Deputy Minister (Dr Omphile Marupi), we dignify your presence and commend your commitment to promoting journalistic excellence in the Republic of Zimbabwe and throughout Southern Africa.

“I wish also to commend the Government of the Republic of Zimbabwe for the outstanding commitment to advancing Sadc visibility during its tenure as Sadc Chair by hosting high-level events and leading conversations on regional priorities.”

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