Online Reporter
Wallace Ruzvidzo
Herald Reporter
Information, Publicity and Broadcasting Services Minister Dr Jenfan Muswere has rallied the media to assist in the attainment of the country’s upper-middle-income status by 2030.
Addressing the 2025 Annual Media Stakeholders Conference in Harare today, Dr Muswere said the media should do more to publicise the numerous milestones being achieved under the Second Republic.
“The new media policy is very clear in terms of its objectives, pillars, and principles. The media sector has a responsibility to defend the potrayal of Zimbabwe’s image, to promote the country, to attract investment, and to advocate for tourism and media diversity.
“For us to be able to achieve an upper-middle-income society, it is the responsibility of each and every media house to uproot vices, raise awareness on critical issues, fight corruption, hold the executive accountable, and contribute towards national economic development in our country,” he said.
During the conference, development partners such as UNESCO commended Zimbabwe for launching its media policy back in May, while also conveying their unequivocal support for the growth and development of the media sector.
The International Media Support (IMS) expressed its commitment to supporting the development of the country’s media industry.
Zimpapers board member Dr Alexander Rusero called for a National Employment Council (NEC) for the media industry.
“This chaotic nature of the media industry can only be addressed if we establish a fully-fledged National Employment Council as it will bridge the gap between employers and employees,” he said.
Zimpapers Group Political Editor Ranga Mataire participated in a panel discussion at the indaba, highlighting the country’s largest diversified media outlet’s digital transformation journey.
He shared insights on Artificial Intelligence and its impact on the media industry.
Also in attendance was Zimpapers acting Chief Executive Officer, Mr William Chikoto and The Herald Editor Victoria Ruzvidzo, among other stakeholders.
