Online Reporter
LOSANGELES. – Meta should do more to address the “proliferation” of fake content made with artificial intelligence (AI) tools on its platforms, the social media giant’s own advisors have said.
The 21-person Oversight Board called on the company to overhaul its AI rules, warning that an increase in fake AI videos related to global military conflicts had “challenged the public’s ability to distinguish fabrication from fact … risking a general distrust of all information.”
Meta launched the oversight board in 2020 as a semi-independent group providing supervision of content moderation decisions across its platforms, which include Facebook, Instagram and WhatsApp.
It frequently disagrees with Meta’s rulings, but the company has nevertheless continued to loosen its approach to policing content, raising questions about how much power the board actually wields.
Currently Meta relies largely on users to “self-disclose” when content they post is produced by an AI tool.
Otherwise it waits for someone to complain to its content moderation team, which could then decide to affix a label to something.
The board said the firm should be pro-actively labelling fake AI content “much more frequently”.
It said the firm’s current methods were “neither robust nor comprehensive enough to contend with the scale and velocity of AI-generated content, particularly during a crisis or conflict where there is heightened engagement on the platform”. – BBC
Mathew Masinge