Murumba Pitch to headline Unplugged Coca-Cola Food Fest

The Unplugged picnic concert returns on Saturday at First Capital Bank Sports Club in Harare with South Africa’s Murumba Pitch set to headline the event.

This event, catering to all age groups and revered as a trendsetter in picnic concerts, will commence at 2pm.

Sponsored by Coca-Cola since 2017, the concert aims to promote both up-and-coming and established artistes. Joining Murumba Pitch on stage will be local acts Vera and The Husbands, Enzo Ishall, Takura, and King98. Additionally, an exciting line-up of DJs including DJ Rimo, DJ Naida, and DJ TK Beatz will entertain attendees throughout the event.

In an interview with Greedy South, event coordinator Ellinah Chipumha expressed gratitude to Coca-Cola for their unwavering support from the early stages of the event:

“Our relationship with Coca-Cola dates back to 2017. We were three years in and still struggling for long-term sponsorship, despite partnering with esteemed brands like Heineken and Knorr. Coke’s marketing team took a leap of faith and put a lot of money behind us. Overnight, we went from being loss-making to a profitable enterprise,” she said.

Ellinah further emphasised the fruitful nature of their partnership with Coca-Cola: “Not only did they help make Unplugged sustainable, but they also brought incredible energy, credibility, and aesthetics to the event. They were such a great lifestyle fit for Unplugged. That being said, we also delivered exceedingly on our commitments to them; it was a reciprocal relationship. It was a happy marriage then, and we’re thrilled to be reunited.”