New shirt deal for Gunners

LONDON. — Arsenal announced the club’s biggest-ever sponsorship deal yesterday, extending their shirt partnership with Dubai-based airline Emirates by five years.

The Gunners confirmed the branding of Emirates, which began its sponsorship agreement with the north London club in 2006, would continue to feature on the shirts and training kit of all of their teams until the end of the 2023/24 season.

A person familiar with the deal said it was worth more than £200 million over five years. The person spoke on condition of anonymity because the financial terms are confidential.

“Our shirt partnership is the longest-running in the Premier League and one of the longest relationships in world sport,” said Ivan Gazidis, chief executive of the club.

“This mutual commitment is testimony to the strength and depth of our unique relationship. Emirates are again demonstrating their great belief in our approach and ambition and their significantly increased investment will help us continue to compete for trophies and bring more success to the club and our fans around the world.”

Emirates president Sir Tim Clark said: “Arsenal’s strong appeal and influence around the globe, combined with their ambitions as a club, make them an ideal partner for Emirates, with values that reflect ours as a brand.” — AFP.

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