Andrew
Online Reporter
Zimbabwe is participating at the World Travel Market (WTM), which is running from November 7 to 9, 2022 in London, United Kingdom.
The Zimbabwe delegation is led by deputy Minister of Environment, Climate, Tourism and Hospitality Industry, Barbara Rwodzi, and includes the Zimbabwe Tourism Authority (ZTA) and 10 industry players.
The three-day global business-to-business (B2B) travel show is the second largest international tourism after the Internationale Tourismus Börse (ITB –Berlin).
The fair attracts more than 50 000 participants inclusive of senior travel industry professionals, airlines and international media.
In an interview, ZTA chief executive officer, Ms Winnie Muchanyuka said:
“Destination Zimbabwe’s participation at WTM London will mainly focus on re-engaging and engaging key source markets after a long period of international travel restrictions caused by the Covid-19 pandemic.
“Engagements such as these will work towards boosting the recovery of international tourism, regain the lost market share and build confidence on destination Zimbabwe in key source markets of the world.”
Online Reporter