Pfeka unites Warriors fans in Morocco

Zimpapers Sports Hub

ZIMBABWEANS love fun. And they are having it in abundance in Marrakech, Morocco.

Here, they are meeting, singing and celebrating at the compact Stade de Marrakech where the Warriors are involved in the Africa Cup of Nations.

Zimbabwe are in Group B along with giants Egypt, Angola and South Africa.

They will play Bafana Bafana in a winner-takes-all contest on Monday.

The hope is that they will beat South Africa and progress to the Round-of-16 for the first time in six attempts.

But outside the field of play, the fans are dominating the space, with powerful melodies in the stadium and streets.

The more than 500 supporters travelled from all over the world including the UK, France, Spain and Zimbabwe.

And besides their obvious patriotism, they are connected by one common denominator; a humble apparel Zimbabwe-based entity, Pfeka which has made sure they are dressed the same and always get to clearly identify each other in a rainbow football environment.

Pfeka managing director, Eglet Mtengwa Nyabvure, said she foresaw the Warriors fans being unable to get apparel in Morocco and she decided to jump in.

ZIFA already have replicas for their new “Warrior Pride” kit on sale but demand in Morocco has been too much and Pfeka has since plugged that gap.

“As a lifelong Warriors supporter, coming to Morocco for AFCON was never just about football. It was about presence, pride, and identity — showing up for Zimbabwe, loudly and visibly, wherever in the world we are.

“Like many fans, we followed the Warriors’ qualification journey closely. As Pfeka, we had hoped that along that journey there would be an opportunity to officially kit the Warriors themselves. “While that did not materialise, it did not stop us from supporting the team in the way we could — by making sure the fans were dressed, visible, and united,” she said.

“As preparations for the tournament unfolded, a clear gap became evident. Many Zimbabwean supporters travelling to Morocco from different parts of the world — Europe, the UK, Southern Africa and beyond — could not access official Warriors jerseys or replicas. Some were sold out, others were geographically inaccessible, and for many in the diaspora, there was simply no way to get properly kitted in time.That is when Pfeka decided to step in.

“Pfeka is a Zimbabwean brand built on heritage, sport, and storytelling. While preparing the trip to Morocco as a fan first, it quickly became clear that Pfeka could become the plug — a point of connection for Zimbabwean supporters who wanted to represent their country with pride.

“Bringing Zimbabwean fan regalia into Morocco, however, was not an easy task. Moroccan customs processes are rigorous, and while we were prepared to pay duty, additional documentation was required in order to legally sell merchandise to fans. The process was stressful and uncertain at times, and the days leading up to clearance were far from easy.

We are deeply grateful to the Embassy of the Republic of Zimbabwe for their support during this process. In particular, we would like to thank Ambassador Vusumusi Ntonga, whose assistance and letter of support played a critical role in helping us clear the goods.

Without this intervention, it would have been extremely difficult to make the merchandise available in time for supporters.

“Thanks to this support, we managed to clear the shipment and finally make the regalia available to fans.”

Besides clothing the fans, Pfeka has come in as glue to cement the Warriors fans together, organising after match parties for them and always making sure they are united with the common Zimbabwean cause.

Nyabvure said: “Pfeka’s presence in Morocco is about more than clothing. It has become a meeting point for Zimbabweans — in the streets, at the stadium, and after matches. Through fan jerseys, caps, scarves, and heritage-inspired pieces, supporters are able to recognise each other, connect, and celebrate Zimbabwe together.

“This is a diaspora story. We are Zimbabweans living and working outside the country, but our hearts never left home. We travelled to Morocco not just to watch football, but to stand with the Warriors, to be seen, and to represent Zimbabwe with dignity and pride.”