Plus You: Empowering women through fashion

Musawenkosi Moyo

THE definition of beauty varies across cultures, but one particular Western belief is that a slim body is the perfect and most desired body for a woman.

One particular industry which is believed to have fostered this belief in society is the fashion industry, which often excludes plus-size women from its products.

However, Nomagugu Ndlovu, the founder of Plus You, is dedicated to changing that narrative. Her fashion brand is dedicated to fighting for the inclusivity of plus-size women, particularly in the fashion and media industry.

In an interview, she said that their goal is to make women feel good about themselves by providing them with clothes that they can feel proud of.

“Plus You’s key mission is to empower plus-size women by providing elegant, stylish, and affordable clothing that celebrates their individuality and caters to their unique needs.

“And we are dedicated to building a community where fun-loving women feel confident, supported, and celebrated, knowing they can look and feel their best without compromise,” she said.

Ndlovu said their biggest success story was the launch and hosting of Miss Plus You beauty pageant which they host every two years. The third edition of the pageant is set to be hosted next year.

“The pageant is another way in which we want to instil confidence and bravery in plus-size women who face body shaming a lot, “said Ndlovu.

She also said that they collaborate with local designers in their designs because they believe that there is a lot of talent locally and to add diversity to their range.

“Historically, the fashion industry has leaned towards narrow beauty standards, often favouring slim body types which can create unrealistic expectations.

“However, in recent years there has been a rise in diversity and inclusivity, with more brands and designers showcasing a broader range of body types. This shift helps to normalise different body shapes and sizes. And promotes the idea that beauty is diverse,” she said.

She also urged women to be positive, and confident about their bodies and not allow negative thought to occupy their minds.