awards ceremony hosted at Crystal Towers in Cape Town.
Incidentally, this is the first time that Jaguar Land-Rover Sub Sahara Africa dealers were participating in the prestigious Dealer of the Year awards event.
Other dealers from Sub-Sahara Africa that scooped awards at the event include Coscharis Motors from Nigeria that was voted the Top Land Rover Importer of the Year.
CMC Automobiles of Tanzania was named the Most Improved Importer of the Year for Sub-Sahara Africa.
Jaguar Land-Rover South Africa and Sub- Saharan Africa managing director Mr Kevin said therefore it was imperative for their dealers to strive for the highest levels of service excellence in every sphere as they were the primary point of contact with our customers.
“I would like to congratulate all our award recipients for their exceptional efforts and thank them for their ongoing commitment and dedication to both the Jaguar and Land-Rover brands.
“We strive to ensure all our customers receive a superlative ownership experience and this can only be achieved through the passion and hard work of everyone within our dealer network,” said Mr Flynn.
Apart from the Sub-Saharan Africa dealers, there were also dealers from South Africa who also received top honours.
These included Jaguar Bryanston which scooped the Jaguar Dealer of the Year Award, while Land-Rover N4 Witbank was named the Land Rover Dealer of the Year, the pair emerging as the company’s leading dealer franchises for 2011.
Jaguar Bryanston also emerged as the Jaguar top sales dealer of the year as well as also scooping the award for Jaguar top service customer satisfaction index dealer of the year for its consistency in customer service excellence.
Land-Rover’s top sales dealer title was awarded to Land-Rover Sandton for its exceptional sales volumes during 2011 as well as the trophy for the Land-Rover top service customer satisfaction index dealer of the year.
The award is presented to the dealer that consistently delivers excellent customer service.
This is measured through the Tactix Programme, which is a daily Customer Satisfaction interview conducted by Conexus, a subsidiary of Synovate. Customer satisfaction scores are released on a monthly basis to dealers.
Daly Land Rover, Potchefstroom was named Land Rover’s most improved dealer of the Year, demonstrating substantial growth and progress throughout 2011.
Land Rover East Rand walked away with the financial services dealer of the Year prize.



