adminTanaka Mahanya
INFORMATION, Publicity and Broadcasting Services Minister, Monica Mutsvangwa, has urged marketers to refrain from promoting inflammatory language and hate speech.
Speaking at the launch of the Marketers Association of Zimbabwe (MAZ) Business Institute, Minister Mutsvangwa said poor marketing strategies never last, but are quickly erased from people’s memories.
MAZ Business Institute will be responsible for training and career development of marketers, sales professionals, customer experience and public relations.
“If we ride on social media marketing, let us be careful of insensitive messages and cyber bullying.
“Over the years, there has been a rise of small-and-medium enterprises that are not trained, so we should work on equipping them through these institutions.
“I implore all of you to support the business institute by coming in for training as it is good for the country’s development.”
She said, globally, business trends were changing due to technological advancements.
“It is very clear that if we do not train our women digitally, by 2025, 30 percent to 70 percent of businesses will be online, meaning we would have let our women down.
“Due to the digitalisation of the business world, the coming of social media space has revolutionised the way we communicate with our customers.
“This was evident during the Covid-19 pandemic whereby those who did e-businesses succeeded.
“We also have to tailor-make our goods and services to the demands of customers.”
Minister Mutsvangwa said the Government would ensure that all schools have electricity, connectivity and gadgets.
She also emphasised that digital rights had become human rights.
“Your role is not only in marketing the business, but also marketing the brands, and this culminates in a strong nation.
“This will ensure that goods produced in the country will actually be global goods,” she said.
Online Reporter