Star FM wants to maintain high standards — Zimpapers chief

Mutasa said yesterday.
Addressing journalists from sister publications under the Zimpapers stable undergoing a two-day training programme on writing news for radio, Mr Mutasa said the radio station needed to stay ahead of competition.

“The standard that Star FM radio has set so far is very high and what now needs to be done is to sustain it so that we stay ahead of our competitors through increased efficiency and effectiveness. The reach out is spellbinding,” Mr Mutasa said.

He said the company had set a roll out plan that would see one major town and city being “put on stream every month”.
Mr Mutasa said staff training would continue to ensure that they were equipped with skills to enable them move with latest trends in the media industry. Star FM general

manager, Mr Admire Taderera, said the station would soon be on the Internet to cater for the more than four million people in the Diaspora.

Group editorial executive, Mr William Chikoto, said society now demanded new technology and the stable needed to move with time to fill the void. “We are not displacing the old form of conveying news, which is the newspapers, but we are moving to ensure convergence of the media platforms and their interaction,” he said.
The training ends today.