Online Reporter
Nqobile Bhebhe, Senior Business Reporter
Zimbabwe’s tourism sector has received another boost with the arrival of top South African travel agents in Victoria Falls for a three-day familiarisation tour.
The Zimbabwe Tourism Authority (ZTA) announced that this select group of leading tourism agents aims to promote Zimbabwe as a premier travel destination.
In their update, the ZTA expressed gratitude to partners including Fastjet Zimbabwe, local tourism operators, Tourvest, XL Nexus, and Stanley Safaris for collaborating with the Ministry of Tourism and Hospitality Industry on this initiative.
“A select group of leading South African tourism agents is in Victoria Falls for a three-day familiarisation tour aimed at promoting Zimbabwe as a key travel destination.
“Our gratitude to Fastjet Zimbabwe, tourism operators in Zimbabwe, Tourvest, XL Nexus and Stanley Safaris for partnering with the Ministry of Tourism and Hospitality Industry and Zimbabwe Tourism Authority in this initiative.
“We look forward to doing more business with Fastjet as usual.”
This visit follows closely on the heels of another familiarisation tour just a week earlier, when 12 travel agents from key Asian markets — including Singapore, Hong Kong, and the Philippines — visited Victoria Falls.
The participation of both South African and Asian travel agents highlights Zimbabwe’s growing global appeal as a tourism destination.
The Ministry of Tourism and Hospitality Industry is focusing on market diversification and strengthening the domestic tourism sector to bridge low-season gaps.
Tourism remains a key economic driver, contributing 12 percent to Zimbabwe’s Gross Domestic Product (GDP).
In 2024, the sector outperformed agriculture and mining, further solidifying its role in the country’s economy.
