Online Reporter
DURBAN.– Chinese and African tourism operators sought new partnerships and business opportunities at the recently concluded Africa’s Travel Indaba 2026 in Durban, as African destinations stepped up efforts to attract travellers from China’s growing outbound tourism market.
The May 12-14 trade show, held in the South African coastal city of Durban, brought together exhibitors, airlines, tour operators and officials from across Africa, with discussions focusing on easier visa access, tailored travel products and deeper tourism cooperation with China.
Speaking at the opening ceremony, South African President Cyril Ramaphosa described tourism as both a vibrant expression of national identity and a key driver of economic growth for African countries.
He called on African countries to improve regional connectivity and facilitate intra-African travel while expanding into international markets such as China to better harness tourism’s role in boosting the continent’s economy.
The exhibition floor featured a wide range of tourism offerings, including Rovos Rail train, international airlines, hotel chains and destination management companies. Exhibitors showcased products and services spanning local ground operations, route planning and destination promotion, creating extensive opportunities for global buyers and tourism businesses. – Xinhua
