Victoria Falls Marathon a catalyst for global recognition

Sunday Mail Reporter

NOW in its 16th year, the Econet Victoria Falls Marathon, which will take place in the scenic resort town on July 7, has emerged as more than just a premier sporting event.

With its growing economic significance, the international marathon — held every winter against the majestic backdrop of the iconic Victoria Falls — has grown to become a catalyst for economic growth, as it draws local and global participation and attention.

The event has bolstered the profile of the Victoria Falls as a global tourist destination and also contributed significantly to the local economy.

“The Econet Victoria Falls Marathon is growing to be a significant contributor to Zimbabwe’s national vision of creating a multi-billion-dollar tourism economy,” said international business expert Mr Macdonald Ndovi.

The event, which is also referenced as Africa’s number one marathon, is a strategic investment in Zimbabwe’s future, he added, with a potential to solidify Victoria Falls as a world-class tourist destination.

This year, the marathon is expected to attract more than 5 500 runners from around the world. And this is naturally accompanied by an increase in spending on accommodation, food, transportation and other goods and services in the resort town.

This influx of tourists provides a much-needed boost to the local hospitality industry, with hotels, lodges and guesthouses experiencing high occupancy rates during the event.

“The Victoria Falls Marathon has become an important event on Zimbabwe’s sporting calendar, attracting both elite athletes and recreational runners looking to experience a memorable race in a breathtaking setting,” said tourism expert and researcher Mr Charles Mavhunga.

“The event serves as a platform for promoting the tourism industry in Zimbabwe and a major driver of tourism and economic activity in the region.”

The continued growth of the event is envisaged to offer even more opportunities for local businesses to showcase their products and services to a broader audience.

“The positive publicity generated by the Victoria Falls Marathon helps raise the profile of Victoria Falls, leading to increased interest in the region from potential visitors who may not have been aware of the tourist attractions offered by Victoria Falls, thus contributing to the long-term growth of tourism revenue for Zimbabwe’s economy,” Mr Mavhunga added.

Local entrepreneurs and small businesses are among the biggest beneficiaries of the marathon. From vendors selling crafts and food to service providers offering guided tours and transport, the event provides a platform for local enterprises to thrive.

“The Econet Victoria Falls Marathon is a golden opportunity for local businesses,” said Ms Nyasha Mandizvidza, a market analyst.

“It enables small-scale entrepreneurs to tap into a larger market, driving sales and expanding their customer base. This event is a lifeline for many, promoting economic inclusivity and community growth,” she said.