Victoria Falls Rainforest posts marginal tourism growth

Rutendo Nyeve [email protected]

THE Victoria Falls Rainforest, one of Zimbabwe’s most treasured natural assets has recorded a marginal increase in visitors for the first quarter of 2026 compared to the same period last year.

The increase signals renewed confidence in the country’s tourism sector amid a competitive regional landscape.

Statistics released by the Zimbabwe Parks and Wildlife Management Authority (ZimParks) show that total arrivals at the Rainforest rose from 60 569 in the first quarter of 2025 to 64 481 in the first quarter of 2026, representing a modest but significant gain of nearly 4 000 visitors.

Month-by-month data indicates that January arrivals climbed from 20 267 to 22 090, while February saw an increase from 16 819 to 19 572.

March figures, however, dipped slightly from 23 483 to 22 819, although the overall quarterly trajectory remained positive.

The performance shows Zimbabwe’s tourism industry is resilient and working hard to recover and expand its market share after recent global disruptions.

ZimParks spokesperson Mr Luckmore Safuli expressed satisfaction with the trend, attributing the growth to strategic marketing efforts and improved access to the iconic destination.

“We are pleased to report a marginal increase in visitor numbers to the Victoria Falls Rainforest compared to the corresponding period last year,” he said.

“This growth reflects the continued appeal of Victoria Falls as one of the world’s premier natural attractions and demonstrates the resilience of Zimbabwe’s tourism sector.

“The increase in visitor numbers has largely been driven by favourable tourism market conditions, destination marketing efforts and improved accessibility.”

Mr Safuli further highlighted that this year’s high-water levels on the Zambezi River have created one of the most spectacular viewing opportunities in recent memory.

“This year, Victoria Falls experienced high-water levels, creating one of the most spectacular viewing opportunities in recent years.

“The falls are roaring louder than ever,” he said.

“The high-water levels have attracted significant interest from tourists, photographers, and conservation enthusiasts eager to witness this remarkable natural phenomenon.”

The Victoria Falls Rainforest, which offers visitors unparalleled views of the cascading smoke that thunders, has long been a cornerstone of Zimbabwe’s tourism economy.

The marginal uptick in arrivals, though not dramatic, signals steady demand and suggests that the destination continues to hold its own against other global wonders. Mr Safuli remained optimistic about the months ahead.

“As ZimParks, we are optimistic that Victoria Falls will continue to attract visitors from around the world, contributing to Zimbabwe’s tourism growth and conservation goals.

“We are also committed to ensuring that all visitors enjoy a safe and memorable experience,” he said.

The small gains matter in a sector still rebuilding from external shocks.
With continued investment in marketing and infrastructure, the Rainforest could exceed pre-pandemic records in the near future.

The rising numbers offer a quiet but encouraging roar of recovery from one of the world’s most spectacular natural theatres.

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