Online Reporter
Zimbabwean products and services are drawing significant attention at Zambia’s leading trade fair, currently underway in Lusaka, with buyers commending the quality of products and services on exhibition.
National trade development and promotion agency, ZimTrade, has facilitated more than 25 local companies to exhibit at the Zambia Agriculture and Commercial Show (ZACS), which runs from July 30 to August 4, 2025.
Participating companies are showcasing a diverse portfolio of products and services, including fast-moving consumer goods, agriculture inputs and implements, protective clothing, furniture, chemicals, leather and leather products.
This 97th edition of ZACS, running under the theme “Adapting to Climate Change,” is one of the largest multi-sectoral exhibitions in Zambia and in the region.
It serves as a strategic platform for Zimbabwean businesses to connect with key Zambian buyers, distributors and decision-makers.
In the opening days of the event, exhibitors have reported a marked increase in buyer engagement and expressions of interest in forming commercial partnerships.
The increased traffic by leading buyers in Zambia to the Zimbabwe pavilion points to the growing appeal and market readiness of locally produced offerings.
ZimTrade client manager, Miss Tatenda Machirori, attributed the increased attention to Zimbabwe’s growing reputation for quality and reliability.
“The first days of the fair have seen encouraging levels of engagement, with a notable rise in the number of buyers expressing interest in Zimbabwean products.
“We are riding on the success recorded in the previous year to further boost engagements between our exhibitors and potential buyers.
“This year’s exhibition has reinforced the growing perception that Zimbabwe produces top-quality products, with buyers consistently noting that our offerings stand out in the current market.
“As momentum continues to build throughout the week, the presence of Zimbabwean companies is expected to yield promising business leads and lay the groundwork for deeper trade with Zambia,” she said.
Miss Machirori added that the platform offers a unique window for companies to boost their visibility in the market and expected to seal deals and generate valuable leads as the week progresses.
“Lucrative discussions are ongoing and based on early feedback, we anticipate more business deals to be finalised in the coming days,” she said.
National Tested Seeds Production Manager, Mr Tariro Chikodzore, said their products have attracted strong interest from farmers at the show, and they are already engaging potential distributors.
“Our products are in line with the theme of the show and we have seen a growing interest among farmers who have commended the yields they get from our products.
“We have engaged potential distributors and we will soon register more of our products in the market to ensure we comply with local regulations.
“We are optimistic that we will record good deals by the end of the fair based on the discussions we have had so far,” he said.
Protective clothing manufacturer and first-time exhibitor, Headbands Investments, described the first days of the exhibition as eye-opener and they have received positive feedback from the buyers.
“We have met a lot of distributors and potential customers of our products, including government institutions and mining companies and the discussions are promising.
“We are anticipating that by the end of the week, we will have secured deals with some distributors and based on the current feedback.
“We are looking forward to opening an outlet for distribution here in Zambia”, said Ms Talent Demo, Headbands Investments, finance and administration manager.
