adminZIMBABWE’S Minister of Environment, Climate, Tourism and Hospitality Industry, Nqobizitha Mangaliso Ndhlovu, will lead the tourism industry at the upcoming Africa’s Travel Indaba tourism trade showcase.
It gets underway tomorrow and will run until Thursday in Durban, South Africa.
Zimbabwe is set to showcase its tourism product at Africa’s largest travel trade show.
The exhibition, which comes hot off the heels of a successful outing for the Zimbabwe Tourism Authority in the Middle East, is aimed at promoting the Southern African region to the world.
It is set to showcase a wide variety of top drawer tourism products and attract international buyers and media from across the globe.
The exhibition is one of the largest tourism marketing events on the African calendar and is among the top tier tourism events on the global calendar.
This year’s edition will see Zimbabwe leading a strong contingent of more than 30 tourism operators, an increase from 24 that took part in last year, a position that has impressed the ZTA chief executive, Winnie Muchanyuka.
“We have seen a significant improvement from last year’s tourism sector performance, and we’ve received substantial amounts of business from the South African market.
“In view of this, we’re paying particular attention to that market.
“Our aim is to increase inflows from the region and particularly this market by at least 20% (SA contributed 292 thousand visitors into Zimbabwe last year).
“We are going to South Africa to consolidate and grow our regional market share. In the same vein, we’re honoured to have the Minister leading the delegation this year.”
She added:
“The level of participation of the tourism players from Zimbabwe is quite impressive, and as ZTA, we’re grateful to the industry for supporting our strategic goal in promoting the destination.
“I am confident that Zimbabwe will make a lasting impression at this year’s show.
“We are delighted that the ‘smaller’ players are now also seeing that marketing their products at these big travel shows has immense benefits to their businesses and can impact heavily on their growth trajectory.”
Zimbabwe Helicopter tour operator MJ Air, Director Gerald Zumbika says he was looking forward to his company benefiting immensely from exhibiting at the ATI. – ZTA
Online Reporter