Online Reporter
Rumbidzayi Zinyuke
Senior Reporter
ZIMBABWE on Friday night made a dazzling debut with a first-of-its-kind “Nhaka Yedu, Ilifa Lethu, Our Heritage” domestic tourism drive at the iconic Baradzanwa Cultural Village, an oversubscribed event that drew Zimbabweans from all walks of life, eager to celebrate the nation’s rich culture and heritage.
The night sparkled with glitz and glamour as guests clad in vibrant national fabrics savoured traditional Zimbabwean cuisines and beverages, while some of the country’s finest artistes delivered captivating performances.
Homemade brews, including the popular “seven days”, proved a crowd favourite.
A screening of the film “Nhaka Yedu” offered attendees a vivid glimpse into Zimbabwe’s cultural heritage, reinforcing a profound sense of pride and belonging.
Among the distinguished guests were Chief Negomo, senior Government officials and key stakeholders from the tourism and hospitality industry.
Speaking at the launch, Tourism and Hospitality Industry Minister Barbara Rwodzi said the initiative marks a renewed drive to place Zimbabweans, their culture and heritage at the heart of the country’s tourism growth.
“We drive this vision through an economy that is heritage-based, what God has given us and preserved for us as Zimbabweans. Our heritage-based tourism strategy has been carefully developed over the past two years,” Minister Rwodzi said.
She added that promoting gastronomy tourism has revived interest in traditional cuisine while positioning Zimbabwe on the global stage.
Engagement with traditional leaders and communities has encouraged the production and consumption of indigenous foods, linking agriculture, culture and tourism into a single value chain, a strategy that has earned international recognition.
“The tourists of today, particularly young people, are seeking authentic experiences. They want to experience our culture and heritage in its purest form. But this journey begins with Zimbabweans themselves appreciating who they are,” Minister Rwodzi said.
Domestic tourism remains a critical pillar for building a resilient sector.
Zimbabwe’s tourism contribution to gross domestic product (GDP) rose to US$1,3 billion in 2025, up from US$1,1 billion in 2024, now accounting for 10 percent of the national GDP.
Minister of State for Mashonaland Central Provincial Affairs and Devolution Christopher Magomo said the choice of Baradzanwa Cultural Village highlights the importance of preserving heritage sites.
“Mashonaland Central is endowed with heritage assets that can form a unique cultural tourism circuit with immense potential for growth,” he said.
Zimbabwe Tourism Authority CEO George Manyaya said the campaign seeks to reconnect Zimbabweans with their roots, promoting cultural practices, unity and national identity.
“Tourism is no longer just about visiting places; it is about experiencing the soul of a people,” he said.
Tourism Business Council of Zimbabwe chairperson Clive Chinwada emphasised that strong domestic tourism is key to building a sustainable industry.
“Food is not just fuel; it is a profound expression of cultural identity. Every dish tells a story, and we must take pride in sharing that story with the world,” he said.
The launch signals Zimbabwe’s intensified efforts to position itself as a leading cultural and heritage tourism destination, leveraging attractions such as Victoria Falls, Great Zimbabwe, the Eastern Highlands and Lake Kariba.
At the heart of this drive is the country’s greatest asset, its people, whose warmth, resilience and hospitality continue to define the Zimbabwean tourism experience.
