Online Reporter
Judith Phiri
Business Reporter
THE national trade development and promotion agency, ZimTrade, will lead a delegation of ten local enterprises to Blantyre, Malawi, from 7 to 9 May 2025 for a high-impact outward seller mission.
The mission is aimed at unlocking new export markets and strengthening trade ties between the two neighbouring countries.
In a statement, ZimTrade said the mission will bring together Zimbabwean companies from high-potential sectors such as agricultural inputs and implements, fast-moving consumer goods (FMCGs), building and construction materials, household and office furniture, packaging solutions, and personal protective equipment (PPE).
“These sectors were strategically selected based on a recent market intelligence survey conducted by ZimTrade, which identified Malawi as an increasingly attractive destination for Zimbabwean goods and services.”
ZimTrade chief executive officer (CEO), Mr Allan Majuru, said the mission was not only about boosting exports but also about fostering long-term economic partnerships between the two countries.
“Malawi is more than just a market; it is a natural trading partner with immense potential for collaboration. Our outward seller mission is designed to create tangible linkages that translate into sustainable business growth, job creation, and value chain development on both sides,” he said.
“This initiative is part of our broader strategy to enhance Zimbabwe’s participation in regional trade under platforms such as the African Continental Free Trade Area (AfCFTA).”
Malawi’s proximity to Zimbabwe, coupled with reduced logistics costs and shared consumer preferences, presents a unique opportunity for local exporters to grow their footprint in the Southern African region.
The mission is also designed to help Zimbabwean businesses respond directly to growing demand in Malawi for affordable, quality products that support agricultural productivity, infrastructure development, and everyday household needs.
