dyton mupawaenda
Herald Reporter
AS part of its ongoing digitalisation strategy, Zimbabwe Newspapers (1980) Ltd (Zimpapers) has migrated all its news websites to a single integrated landing page, aimed at increasing operational efficiency and broadening reach for advertisers.
The new platform, accessible at www.heraldonline.co.zw, now hosts content from all Zimpapers’ media outlets, including its newspapers — The Herald, The Sunday Mail, H-Metro, Kwayedza, Chronicle, Sunday News, Umthunywa and B-Metro — as well as its broadcasting arms Zimpapers Television Network (ZTN) and radio stations Star FM, Capitalk FM, Diamond FM and Platinum FM.
Zimpapers Head of News and Acting Editorial Executive, Mr Elias Mambo, said the migration formed a critical part of the company’s digitalisation drive, leveraging the organisation’s vast media network to enhance user experience and attract more advertisers.
“This move is about consolidating our strengths across platforms. We are responding to the evolving media landscape and aligning with global trends in digital media,” said Mr Mambo.
Zimpapers Head of News and Acting Editorial Executive, Mr Elias Mambo, said the migration formed a critical part of the company’s digitalisation drive, leveraging the organisation’s vast media network to enhance user experience and attract more advertisers.
Zimpapers board chairperson, Mrs Doreen Sibanda, is on record as saying the company was transitioning from a print-first business to a digital-first business, in keeping with the change in consumption patterns of its audiences.
Mrs Sibanda said the company was building one of the biggest newsrooms in Africa anchored on the digital-first strategy that will result in the growth of both audience and revenue.
She said the company had made progress in implementing its digital-first strategy, which will be marked by innovation, growth, and unwavering commitment to excellence across its divisions.
Mrs Sibanda said the integrated newsroom, which is already in place, will improve efficiency and help Zimpapers meet the growing expectations of both its readers and advertising partners.
Online Reporter