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Business Reporter
ZimTrade will disseminate findings of the Zambia Market Research on June 25 in Harare and June 26 in Bulawayo, .
The research, conducted in April this year, was aimed at generating specific information on possible export products to consider for the Zambian market.
In addition, the research gathered other market-related intelligence, which would enhance the prospects of market penetration for Zimbabwean products.
This market exploratory initiative will help ZimTrade to provide up-to-date trade intelligence to Zimbabwean companies particularly existing and potential exporters.
The research identified opportunities for local products and services in sectors such as building and construction, mining, agricultural implements and inputs, hardware, protective clothing, processed foodstuffs, packaging materials, tourism and human capital skills, among others.
Zimbabwe’s exports to Zambia comprise plastic products; iron and steel products; agricultural equipment and implements; cement; paper and wood products, medicaments; alcoholic and nonalcoholic beverages; sugar confectionery; food preparations; edible oils; chemicals; and, fertilisers; among others.
According to Zimstat, Zambia was the fourth largest export destination for Zimbabwean products accounting for 3,3 percent and 3,4 percent of total exports in 2013 and 2014 respec- tively.
In its efforts to further facilitate companies to tap into the Zambian market and consolidate their presence, ZimTrade in collaboration with the Confederation of Zimbabwe Industries, is co-ordinating the participation of local companies at the Zambia Agricultural and Commercial Show (ZACS) to be held in Lusaka from July 29 to August 3, 2015.
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