Online Reporter
THE Zimbabwe International Trade Fair (ZITF) which started on Monday and ends today, has been described as a resounding success by both foreign and local exhibitors. The exhibitors said it has been a very eventful week which afforded them an opportunity to showcase their products and services.
The country’s premier international trade and investment showcase this year attracted 485 direct exhibitors and 46 of these are foreign exhibitors from Botswana, Eswatini, Ethiopia, Belarus, Belgium, China, Denmark, France, India and the European union (EU).
This year’s trade showcase is being held under the theme: “Connected Economies, Competitive Industries.”
We want at this juncture to commend foreign exhibitors who continue to show confidence in Zimbabwe’s economy.
Local and foreign exhibitors were afforded an opportunity not just to market their products and services, but to also break new ground and explore new markets.
We have said over the years that the trade fair should be a platform to clinch major business deals.
Zimbabwean companies are battling to increase capacity utilisation and it is our hope that most of these companies have identified foreign partners that could assist them in this regard.
Most of the foreign companies that are exhibiting at the fair want to do business with us and the challenge is to create a conducive environment.
Government on its part should continue to implement policies that make Zimbabwe an investment destination of choice.
The private sector should also work with the Government in identifying shortcomings that might frustrate investors so that they are addressed.
Zimbabwe is endowed with natural resources such as minerals and boasts of highly skilled manpower which is sought after globally. We want to once again urge companies to take advantage of the networking they established during the week to expand their businesses as well as their market share internationally.
It is our fervent hope that Bulawayo City Council which is the host, took advantage of the many foreign exhibitors to market the city as an investment destination of choice.
