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THE Zimbabwe Tourism Authority (ZTA) will this week lead the tourism industry players to promote destination Zimbabwe at the leading world tourism fair, the International Tourism Bourse (ITB) Berlin.
The global tourism platform runs from 7 – 9 March 2023 and Zimbabwe will seek to utilise this opportunity to market its diverse tourism product offering and lure more visitors.
“Zimbabwe’s participation at the renowned Berlin tourism showcase, this year will be supported by an entourage of 15 local tourism industry players who are keen to position Zimbabwe as a must-visit destination in Southern Africa,” ZTA spokesperson, Mr Godfrey Koti, said.
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