adminShowbiz Reporter
AFRICA Magic viewers on DStv will notice something slightly different about the popular entertainment channels. They still have the same great African programming, the same dazzling African stars and the same unforgettable African storytelling, but with one big difference – the channels have changed their names.
With the rebranding of the channels, audiences now have the convenience of knowing exactly which channel offers them the programming that they are specifically looking for.
While the name changes have been seamlessly incorporated on air so as to cause no inconvenience to viewers, they will each contribute positively to the evolving Africa Magic brand.
Africa Magic Entertainment (DStv channel 151), home to hit original shows Tinsel, Kona and StarGist, is now Africa Magic Showcase – a particularly appropriate name given that it showcases premium African content, from blockbuster movies to must-watch series, all screened first on the channel.
Africa Magic Movies (DStv channel 152) is now Africa Magic Epic Movies in celebration of the epic stories it tells in keeping with its personality of being rooted in culture.
Africa Magic Movies 1 (DStv channel 153) is now Africa Magic Urban Movies – a tribute to its ‘real life, real stories’ outlook that is based on contemporary tales told in modern settings.
The original Africa Magic channel (DStv channel 154) is now Africa Magic Family. The first Africa Magic channel ever created has become like family to most television viewers on the continent and is jam-packed with viewers’ favourite stars and stories.
MultiChoice Zimbabwe public relations and publicity manager, Liz Dziva said the changes which were made last month were rolled out as part of Africa Magic’s development strategy.
“Africa Magic has grown very fast and multiple channels have been launched to meet the demand for home-grown content.
“The Africa Magic brand looks to become even more accessible by ensuring that each of its channels are clearly defined, not just in content but also in name,” Dziva said.
She said the Africa Magic channels had been given strong names which would allow them to speak directly to what they are.
Online Reporter