Online Reporter
Sunday News Reporter
Finance Minister Mthuli Ncube’s proposal to transition Zimbabwe toward a 24-hour economy has been met with optimism from business leaders across sectors, who see the policy as a catalyst for growth if backed by investment in infrastructure and services.
Tourism, energy, automotive, and industrial executives all voiced confidence that the initiative could unlock new revenue streams, attract investment, and align Zimbabwe more closely with global economic hubs.
Ms Jamie Mnangagwa, Chief Executive of Drummond Safaris, said the move could redefine Zimbabwe’s position as a competitive tourism destination.
“A 24-hour economy would allow tourism operators to offer experiences around the clock — from late-night game drives to seamless international travel connections,” Ms Mnangagwa said.
“It sends a strong signal that Zimbabwe is open for business at all times.”
Mr Ronald Magumise, Managing Director of Tonga Tron, an Engineering, Procurement, Construction and Management (EPCM) firm based in Harare said they are evaluating the possible solar project sites in Matabeleland, emphasising that energy is the linchpin.
“This vision is possible, but it rests on power availability,” Mr Magumise noted.
“By accelerating renewable energy projects, particularly solar, Zimbabwe can sustain continuous industrial and commercial activity and reduce dependency on imports.
“That is how we make the 24-hour economy work.”
Mr Innocent Shoniwa, Managing Director of Ravic Investments, said the policy could boost industrial competitiveness.
“Running plants for longer hours means greater productivity and efficiency, which can help Zimbabwean goods compete regionally,” Mr Shoniwa said.
“With the right incentives, businesses will expand output, create jobs, and support the Government’s growth agenda.”
Adding an automotive perspective, Mr Sipho Ndebele, Branch Manager for Suzuki Zimbabwe in Bulawayo, said the shift could transform consumer and business dynamics in urban centres.
“For the motor industry, a 24-hour economy means extended service hours, better logistics, and more responsive after-sales support,” Mr Ndebele said.
“It will also spur demand for vehicles designed for high-activity urban environments, strengthening Bulawayo’s role as a commercial hub.”
Economists note that Zimbabwe’s informal sector already operates on extended hours in many urban markets, providing a partial template for the formal economy.
The challenge will be ensuring adequate electricity, transport, and security to sustain a nationwide rollout.
For business leaders, however, the proposal signals a step toward modernisation.
Their consensus: if matched with infrastructure investment and supportive policy, the 24-hour economy could reshape Zimbabwe’s growth trajectory.
