Buy Zimbabwe conducts nationwide study on preferred and emerging product brands

Nokuthaba Brita Ncube, [email protected]

BUY Zimbabwe Company has embarked on nationwide research on preferred emerging and established products.
In a statement issued on Thursday, Buy Zimbabwe said the study seeks to establish the most preferred products and brands by consumers in five major delineated regions.

“The in-depth study, which is being conducted by Select Research seeks to establish the most preferred products and brands by consumers in five major delineated regions, which are Harare, Bulawayo, Gweru, Mutare and Masvingo,” said Buy Zimbabwe.

The company said the research is the first of its kind on the market and will look at gathering consumer preferences over a wide range of products and brands that include agricultural produce, foodstuffs, beverages, cooking oil, mining companies, detergents, alcohol, clothing and textiles, building materials, chemicals and fertilisers.

In addition, the survey will seek to elicit preferences about electronic appliances, hotels and lodges, financial institutions, telecommunications, medical aid and funeral assurance among other products and services.

According to Buy Zimbabwe, the research was commissioned after observing that a number of new products have emerged on the market and are challenging established consumer preferences.

“Therefore, need to deepen knowledge and database of current product offerings on the market and to further understand the dynamic interplay of market forces and pricing regimes and how this affects choices by consumers,” said the company.

It further highlighted that results of the study will shed light on the preferred brands and products on the market, the effect of pricing on consumer choices, any shifts in consumer behaviour and inform the restructuring and revamping of Buy Zimbabwe’s premier awards, which will be renamed as Zimbrands Awards.

The firm stated that it remains committed to the production, consumption and preference of local content, therefore, it will continue working to promote market access for emerging local products.