Companies urged to rebrand

marketability of companies and their products.
“Business is shifting nowadays. After the country adopted the use of multiple foreign currencies, various foreign companies found interest in exporting to Zimbabwe, which created competition on the local market,” he said.
“This, however, means that local firms should rebrand and match international standards to be recognised,” he said.
Mr Dube urged companies to take every concept of business seriously to achieve positive rewards.
“With branding confidence and trust comes into being. This implies that the product or service will be marketable to different market forces,” he said.
He cited the rebranding of the tourism sector which, he said, had started to achieve positive results.
Through rebranding under the theme “Zimbabwe: A World of Wonders”, the tourism sector witnessed an overall                   growth from 10,3 percent in 2010 to 13,7 percent in 2011 as well as the successful bid to co-host the 2013 United Nations World Tourism Organisation General Assembly with Zambia. — New Ziana.