Increased Internet access driving revenue streams

INVESTMENT in next-generation cellular networks and the landing of submarine cables has created an insatiable appetite for the Internet, mainly by way of smartphones and tablets. Satellite Today reports that according to recent research by PwC, increased Internet access will generate more consumer spend than any other media product or service in the next five years in the entertainment and media industry across sub-Saharan Africa.

Nigeria, followed by SA and Kenya, will experience the fastest growth in Internet access revenue globally during the next five years.
Meanwhile, the exponential rise in the number of internet users and overall broadband services is paving the way for the public Wi-Fi market in sub-Saharan Africa.

Despite investments in 3G and 4G networks, service providers are expected to rely on Wi-Fi to offload some of the data, especially in megacities where networks face heavy mobile traffic congestion.

IT Business Net reports that a new analysis from Frost & Sullivan, Strategic Analysis of Public Wi-Fi in sub-Saharan Africa, finds that high mobile Internet penetration rates in SA, Nigeria and Kenya offer huge opportunities for Wi-Fi vendors.

‘‘The evolution of several megacities into smart cities in sub-Saharan Africa is laying the foundation for the adoption of smart building and smart grid solutions across the continent,’’ said Frost & Sullivan information & communication technologies research analyst Lehlohonolo Mokenela. — IT Business Net.

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