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Entertainment Editor
Tafadzwa Zimoyo
Agriculture is often associated with long hours of hard labor in the fields, leading to the assumption that one must dress
shabbily.
However, agronomist Rudolf Mabuya is challenging this stereotype by creating “farm-fit” apparel, designed for different
occasions in the agricultural business.
Mabuya, a seasoned agronomist and founder of FarmFit, has established a clothing brand that emphasises urban designs while
highlighting the artistic and playful side of farming.
His vision is to attract more young, affluent farmers who want to stand out through stylish apparel.
His designs aim to provide the same level of quality as high-end brands while offering something unique to farmers.
The FarmFit apparel range includes hats, jumpsuits, shirts, t-shirts, dresses, trousers, waistcoats, and shorts.
In an interview with Herald Art, Mabuya said he hopes his designs will attract more young people to the agricultural sector by
changing the perception that farming is boring and limited to practical but unfashionable attire.
“Many young people avoid agriculture because of the lack of style associated with it,” he said.
“My designs aim to change the narrative. Agriculture is a business, and like any business, it requires people to dress appropriately for various occasions.”
Mabuya draws inspiration from major sports brands like Adidas and Nike, which consistently innovate in their respective fields.
He believes agriculture, as the backbone of the country’s economy, also deserves similar creativity and innovation.
Online Reporter