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Loveness Mpofu, Sunday News Reporter
MATABELELAND South Province has heeded the Government’s call and embarked on the massive rebranding exercise which seeks to improve the image of the province to ensure it becomes attractive to investors.
President Emmerson Mnangagwa initiated the rebranding of the country to improve its image, so that Zimbabwe regains a status as an investment destination of choice and improve ease of doing business.
Minister of State for Matabeleland South Provincial Affairs, Cde Abednico Ncube said they have already completed the rebranding exercise at district and provincial level.
“We have a number of tasks set up for us as a province and we have completed the rebranding exercise. We are very happy with this initiative because it will market our country and attract Foreign Direct Investment (FDI). We now have a functional website, a provincial video and a provincial information pack/brochure which shows all our provincial brands, offering unique attributes requiring highlighting. This initiative will benefit our mining, agricultural and livestock sectors. Vast deposits of gold are available in Gwanda, Matobo, Umzingwane and Mangwe and small scale miners are doing very well. Beitbridge has many irrigation schemes, while livestock is the economic backbone of the province. In the tourism sector we have wildlife and recreational centres, such as shrines and Matobo Hills.”
Cde Ncube encouraged beneficiaries of the land reform programme to maximise the utilisation of land.
“We have to work very hard in this new dispensation, so that there is food security and the surplus is exported and generate foreign currency. Farmers should be assisted with farming equipment, while miners are equipped with mining equipment for effective production and development of our nation,” he said.
Cde Ncube added that the rebranding exercise seeks to change the negative perceptions on Zimbabwe.-@lvydvy1
Online Reporter