SADC Awards Regional Adjudication Committee chairperson calls for adoption of technology in news

 

Nyore Madzianike

Senior Reporter

The SADC Media Awards Competition is an essential tool for strengthening the region’s voice on social, cultural, economic, climate, and political issues and how they impact Member States, outgoing chairperson for the awards’ Regional Adjudication Committee (RAC), Ms Oleen Ndori has said.

In her closing remarks to mark the end of a three-day 30th RAC Meeting in Harare, Ms Ndori called on journalists to embrace technology in storytelling to enhance the packaging and dissemination of news.

“As indicated by Zimbabwe’s Information, Publicity and Broadcasting Services Ministry’s Permanent Secretary, Mr Nick Mangwana in his opening remarks, we all need to take heed of the fast-evolving nature of technology by ensuring that we incorporate modern tools in our story telling so as to enhance the packaging and dissemination of our content,” she said.

“All this speaks directly to the Regional Indicative Strategic Development Plan 2020-2030 Goal Number Four, which calls for enhanced visibility and awareness of SADC, its activities, and impact in all Member States.

“None but ourselves can tell our own story better.

“In line with this strategy, the Media Awards Competition is an essential tool in strengthening the region’s voice on an array of issues, be it social, cultural, economic, climate or political, all captured and reflected in the entries for the 2025 SADC Media Awards Competition.”

Incoming RAC chairperson Ms Olivia Rakotonirina pledged to incorporate all Member States in amplifying regional voices.

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