Online Reporter
Liberty Dube
Entertainment Correspondent
AS the prestigious Sanganai/Hlanganani/Kumbanayi World Tourism Expo draws near, with the event scheduled to take place in Manicaland for the first time early September, promoters from Mutare and Harare are gearing up to cash in on what has become one of the country’s most lucrative entertainment windows.
Traditionally hosted in Bulawayo, the annual event brings together a wide mix of stakeholders, from local and international exhibitors, dignitaries, travellers, to buyers and journalists, creating an unmatched platform for cultural and commercial exchange.
Weekender Entertainment has learnt that various promoters are lining up an impressive series of shows aimed at capitalising on the Expo buzz.
It has been learnt that two of Zimbabwe’s biggest musical powerhouses are set to perform at a spacious venue in Manicaland, on two separate occasions during the Expo period, with another one performing a few weeks later after the Expo.
Insiders suggest that both shows will be strategically timed to coincide with key Sanganai events, making them must-attend gigs for visitors and locals alike.
For creatives based in Mutare and surrounding towns, this development could not have come at a better time.
The local entertainment scene has been relatively dormant in recent months, with promoters frequently leaning towards Harare-based acts or popular national names when organising events.
Yes, it is business, but it is a sad development.
Local creatives have often found themselves sidelined, not for lack of talent, but due to the perceived draw of more established performers.
Obviously there in business at the end of the day.
Now, with the world’s eyes momentarily focused on Zimbabwe, many in Manicaland creative sector are hoping to ride the wave.
In Bulawayo, the Expo’s closing entertainment events, popularly known as the Sanganai/Hlanganani Shutdown gigs have become legendary.
Over the past decade or more, the Expo pumped fresh life into the city’s nightlife, turning venues into buzzing hotspots.
Club owners and event promoters there have over the years been reaping the rewards, often booking regional heavyweights to headline the closing ceremonies.
Zimbabwean and South African stars such as Master KG, Big Zulu, Djembe Monks, Boy Nino, Msiz’kay, Fab G UmshanakaGogo, Vinner, Jeys Marabini, the late Costa Tich and Sandra Ndebele lit up the stage in past editions, with Master KG and Big Zulu being particular fan favourites.
Their performances consistently drew huge crowds, bringing together fun-lovers from across Bulawayo and all corners of the country.
These Sanganai/Hlanganani Shutdown gigs have grown into cultural phenomena, blending entertainment with tourism promotion.
If Manicaland hosts a version of this experience, it could be a game changer for creatives in the province, offering exposure, networking, and income-generating opportunities previously out of reach.
Zimbabwe Tourism Authority (ZTA), in collaboration with local promoters, has played a pivotal role in ensuring these gigs remain a highlight of the Expo.
Their continued support has helped elevate Zimbabwe’s entertainment value on the global stage, while also promoting domestic talent.
This year, promoters in Manicaland are hopeful that ZTA’s reach and support will extend to their region, allowing for more inclusive participation. With venues already being scoped out and negotiations underway, the signs are promising.
In addition to the high-profile shows, several smaller events are expected to pop up across the province such as day parties and DJ sessions to outdoor cultural exhibitions that showcase the rich artistic heritage of Manicaland.
Hotels and lodges are already receiving early inquiries, a sign that visitors are looking to explore beyond traditional Expo hotspots.
Local businesses are also preparing to take advantage of the anticipated traffic.
Restaurants, bars, car hire companies, and fashion vendors see the expo as a rare opportunity to boost revenue and visibility.
Meanwhile, rising and established creatives in Manicaland hope to be included in support slots and after-party lineups.
Many are actively lobbying promoters and offering performances at reduced rates, just to gain exposure.
