adminTOKYO. — Sony Corp does not plan to renew its sponsorship contract with Fifa, the governing body for world soccer, as the Japanese electronics maker needs to prioritise its restructuring efforts, people familiar with the matter said. Such a move would follow Emirates Airline’s [EMIRA.UL] announcement this month that it was ending its sponsorship of Fifa, a blow to the governing body as it investigates whether there was corruption in the bidding process for the next two World Cup competitions.
Sony has been a Fifa sponsor for the eight years to 2014 in a contract worth 33 billion yen (US$280 million). — Reuters.
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