Online Reporter
Online Reporter
In a groundbreaking effort, Zimbabwe Cricket and the Ministry of Tourism and Hospitality Industry, through the Zimbabwe Tourism Authority, have joined forces to take Zimbabwe’s sports tourism to new heights.
The partnership has brought Zimbabwe to the iconic Trent Bridge Cricket Ground in Nottingham, UK, where the Zimbabwean cricket team is set to take on England in a one-off Test match.
This exciting collaboration aims to promote Zimbabwe as a premier tourist destination while showcasing the country’s sporting prowess on the international stage.
By leveraging the platform of cricket, Zimbabwe Tourism Authority seeks to attract new visitors and investors to the country, highlighting its rich cultural heritage, stunning natural beauty, and world-class tourist infrastructure.
“The partnership between Zimbabwe Cricket and our ministry is a strategic move to boost our sports tourism sector,” said Deputy Minister of Tourism and Hospitality Industry, Tongai Mnangagwa from the United Kingdom after touring the match venue and meeting the Zimbabwe Test team.
“We are thrilled to see our cricket team representing Zimbabwe on the global stage while showcasing our country’s beauty and charm to the world. This collaboration will undoubtedly yield long-term benefits for our tourism industry and inspire a new generation of tourists to explore the wonders of Zimbabwe,” said Hon Mnangagwa who was accompanied by the Zimbabwean Ambassador to the United Kingdom, Colonel Christian Katsande.
“The partnership between Zimbabwe Cricket and the Ministry of Tourism and Hospitality Industry is a strategic move to boost the country’s sports tourism sector.”
By combining the passion of cricket fans with the allure of Zimbabwe’s tourist attractions, the partnership is poised to create a unique experience for visitors from around the world.
As Zimbabwe’s cricket team prepares to face off against England at Trent Bridge, the country is set to benefit from increased visibility and exposure on the global stage. The partnership is expected to yield long-term benefits for Zimbabwe’s tourism industry, as international visitors discover the beauty and charm of this African nation.
Through this innovative partnership, Zimbabwe Cricket and the Ministry of Tourism and Hospitality Industry are expected to write a new chapter in sports tourism.
